Yvie Tai

About

Yvie Tai is a commercial and go-to-market professional serving as Director, Business Development at Qualcomm. Her career at Qualcomm has included experience across engineering, product, marketing, and business development, giving her a broad view of how technologies move from technical capability to market adoption. Yvie brings an enterprise and ecosystem perspective on partnerships, startup engagement, product-market fit, and how emerging technology companies can work effectively with global platform companies. The work is grounded in how companies find customers, communicate value, build trust, develop partnerships, and turn market interest into repeatable commercial momentum. In practice, that perspective connects positioning and communication with the day-to-day work of earning customer trust, developing channels, and creating commercial processes that can scale. Yvie brings a practical perspective on go-to-market strategy, sales, positioning, customer development, partnerships, and cross-border growth.