Yuichi Terada is a marketing and digital transformation consultant serving as Founder & President at Hiyoura Lab, a consulting firm that supports Japanese individuals and companies in international markets. Before Hiyoura Lab, Yuichi worked at ANA, adidas, COACH, Amazon, GROUPON, MetLife and Publicis Sapient, mainly on building and executing marketing strategy, digital marketing and CRM, brand marketing, management, and digital transformation consulting. Yuichi graduated from Keio University's Faculty of Law, studied on the MBA course at SDA Bocconi School of Management in Milan, and completed the Executive MBA at Keio Business School. Yuichi brings a corporate-marketer and consultant perspective on marketing strategy, brand building, CRM and digital transformation. Work across global consumer, e-commerce, airline and insurance companies gives direct exposure to how international brands are managed and marketed in Japan, and to what Japanese businesses need in order to operate abroad. Yuichi is particularly relevant to conversations around marketing strategy, brand and digital marketing, digital transformation, and helping Japanese companies and professionals work in international markets.
