About
So Yeon Kim is a startup advisor and founder serving as Founder & CEO at Lapis APAC Pte Ltd., a Singapore-registered commercial growth consultancy founded in 2024. The firm helps founders set up and scale across Asia-Pacific markets, with services covering business incorporation and market entry in Singapore, revenue and governance advisory, and executive coaching. It describes its work as start-up advisory focused on investment and finance, together with negotiation, sales and leadership training and coaching. So Yeon brings an advisor-founder perspective on market entry, company setup, commercial growth strategy, and leadership development. Running an advisory firm gives direct exposure to the practical questions founders face when they incorporate and expand across APAC markets. So Yeon is particularly relevant to conversations around Singapore incorporation, APAC expansion, revenue strategy, and founder coaching.