About
Kojiro Seto is a startup advisor and former media executive serving as Startup Advisor at bTANK LLC, a Tokyo firm established in 2019 that supports startups. Kojiro began at Sumitomo Bank (now Sumitomo Mitsui Banking Corporation) as a fund manager and analyst, then became president of Shockwave Entertainment's Japanese company, where the business expanded into advertising, licensing and e-commerce and reached profitability in its second term. Kojiro later served as Japan Representative and Vice President of Sony Pictures Television, overseeing content licensing to on-demand services and broadcasters. Kojiro brings an operator's perspective on monetization, subscription business models, content licensing, and sales and negotiation. The advisory work provides direct exposure to how young companies turn a product into revenue and prepare to grow beyond their first market. Kojiro is particularly relevant to conversations around monetization strategy, subscription businesses, media and content licensing, and global expansion.